Recommended Reading

Strategic Decision Making

It's Not the Big that Eat the Small...It's the Fast that Eat the Slow
by Jason Jennings, Laurence Haughton

Scenario Planning: Managing for the Future
by Gill Ringland, Keith Todd (Preface), Peter Schwartz

Market Analysis Consumer Value:

A Framework for Analysis and Research (Rutledge Interpretive Market Research Series)
by Morris B. Holbrook (Editor)

Strategic Partnerships

Digital Deals:
Strategies for Selecting and Structuring Partnerships
by George T. Geis, George S. Geis

Change Management

Management of the Absurd:
Paradoxes in Leadership
by Richard Farson, Michael Crichton

Who Moved My Cheese? :
An Amazing Way to Deal With Change in Your Work and in Your Life
by Spencer Johnson, Kenneth H. Blanchard (Hardcover - September 1998)

Competitive Analysis

Modern Competitive Analysis
by Sharon M. Oster

Strategic Pricing

Pricing Strategy:
An Interdisciplinary Approach
by Morris Engelson

Business Plans

The Business Planning Guide:
Creating a Plan for Success in Your Own Business (8th Ed)
by David H. Bangs

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